Conceptual image
- 01See the real gap
- 02Choose the next move
- 03Grow the deal
- 04Forecast from evidence
One deal, one turning point
From one friendly contact to the person who decides.
A deal that was stuck, in four steps. Ted writes nothing — he asks. Click through, or press play, and watch who opens the door.
Nordlicht Logistics · who opens the door
Cold-chain monitoring · €120k
Expected order: Not known. Forecast basis: None yet — one contact, nobody who decides, no date from the customer.
Not confirmed by the customerAn illustrative example: the company, people and dates are made up.
For sellers
Talk it through. Walk in prepared.
Your own thinking comes first. Then the coach tests the one unknown that matters, offers its view, and helps you decide what to ask the customer next.
Next customer moveThomas and the seller bring Anna Berg her own numbers · Thu 22 Oct
For sales leaders
Know which deals need you — and why.
A private place for sellers to work a deal through; for you, a short view of the customer's evidence, the open question, and where your involvement could change the result.
A forecast you can defend: see which dates the customer confirmed and which are estimates. No sandbagging, no overpromising.
Each deal that needs attention says why, in one line — a date that moved, two statements that disagree, a deal gone quiet, a step without a date. Open the deal for its timeline and a short summary of each coaching session.
Coaching stays private · deal signals are shared
You see what was established and agreed, never the seller's words.
Needs attention · 4 of 7 deals
Example · as of 8 OctNordlicht Logistics · €120k · Lena W.
Date missing“Ask Anna Berg for the board date” is agreed but has no date.
Helios Foods · €240k · Marco B.
ConflictTwo statements disagree on whose budget it is — clarify which holds.
Kestrel Labs · €60k · Jana K.
Gone quietNothing coached or recorded for 17 days (last 21 Sep).
Aurelia Insurance · €310k · Tom R.
Overdue“Security review with IT” was due Fri 2 Oct.
Trust that supports candour
Private thinking. Useful visibility.
Sellers need room to be honest about a difficult deal. Managers need to know what has been established, agreed and left open.
Stays with the seller
- The coaching conversation, word for word
- What you asked and how you put it
- Drafts the coach wrote for you
summary
Reaches the manager
- The deal's facts, each with its source and date
- Agreed steps and customer dates
- A short summary of each session — what was established and agreed
- Which deals need attention, and why
Why Ted coaches instead of doing it for you
Inspecting a deal changes nothing. Coaching the seller does.
“With over 30 years in the trenches of networking and security sales, from first-line manager to leading teams of more than 1,000, I've seen it all. Sales isn't just about numbers — it's about people. The best managers don't inspect deals, they coach the seller until the next move is theirs. No manager has time to do that on every deal. Ted does — and leaves the thinking, and the win, with the seller. ”
Thorsten FreitagFounder, CoachMyDeal · Munich
Former President EMEA, Check Point Software · CEO, Claroty · CRO, Druva · EVP Worldwide Field Operations, Infoblox · Leadership coach to founders and executives
Why I built CoachMyDeal →Bring us one deal you want to get right.
By invitation · Free for one seller and three deals · No deal details needed in your first message