A sales leader by a window, thinking through an important deal

Win more deals. Forecast with confidence.

Give every sales professional a coach to uncover what could cost them the deal — and work out how to win it.

Give sales professionals and sales leaders a clearer view of what is likely to close, when, and what still needs to happen.

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Free to start.

Conceptual image

Two promises — for every sales professional and every sales leader.

Win more deals

Find the gaps that could derail the deal.
Reach the people who influence the decision.
Build a stronger case for choosing you.
Turn each coaching conversation into a practical next move.

How the coaching works →

Forecast with confidence

Know what the customer has committed to — and what still needs confirming.
See which of the customer's steps really set the close date.
Spot slippage and open risks while there's still time to act.
See where a manager's involvement could change the outcome.

A close date that rests on the customer's steps, not on hope — one you can defend in any forecast call.

See it in the example ↓

See it in action

From one friendly contact to the person who decides.

Deals rarely die on the last call. They stall weeks earlier — with nobody involved who can sign.

A deal that was stuck.
Four steps to move it forward:
Your thinking first, then Ted's view.

Click through, or press play, and watch both promises at work: a stronger position to win, and a forecast built on what the customer confirmed.

1 of 4 · Stuck

Thomas likes the pilot. Nothing moves.

The pilot has a champion in Thomas. Lena's request to meet the buyer has gone nowhere.

Thomas likes the pilot. But nothing moves.

Ted

Sounds like Thomas is convinced. Who has to approve the budget?

Anna Berg, the CFO. I asked Thomas for an intro — he says she doesn't take vendor meetings.

Ted

What Ted changes

Lena knows who decides. What's missing is a reason for Anna to give her time — and Ted doesn't hand her one. He asks.

Nordlicht Logistics · who opens the door

Cold-chain monitoring · €120k

Example

Stronger position to win

Access to the person who decides: None yet — Anna Berg (CFO) doesn't take vendor meetings
Business case: None yet

More credible forecast

Decision date: None yet — one contact, no engagement with the person who decides, no date from the customer.
Remaining signature steps: Not known
Expected order: Not known

Confirmed by the customerEstimateOpenNot knownThe way in

An illustrative example: the company, people and dates are made up. It shows a deal moving closer to a win — not a measured increase in win rate.

Or check a deal in 60 secondsTest one of your deals: how healthy is it?Six questions, 60 seconds — nothing is stored.Take the deal check →

For sales professionals

Find the move that changes the deal.

Your own thinking comes first. Then the coach tests the one unknown that matters, offers its view, and helps you decide what to ask the customer next.

What it does for sales professionals →

Nordlicht LogisticsCoaching with Ted · private

Thomas won't take our savings estimate to Anna Berg, the CFO, until his team has checked it.

Ted

Then I wouldn't ask for the meeting yet. What would his team need to check before he stands behind the number?

Last year's spoilage on the pilot routes, and which routes the rollout really covers.

Next customer moveThomas's team checks the savings case with you · this week

Illustrative coaching moment, not a live transcript

For sales leaders

Know which deals need you — and why.

Your team works deals through in private. You see what the customer has confirmed, what's still open — and where you can tip the deal.

A forecast you can defend: see which dates the customer confirmed and which are estimates. No sandbagging, no overpromising.

Each deal that needs attention says why, in one line — a date that moved, two statements that disagree, a deal gone quiet, a step without a date. Open the deal for its timeline and a short summary of each coaching session.

Coaching stays private · deal signals are shared

You see what was established and agreed, never the conversation itself.

Needs attention · 4 of 7 deals

Example · as of 8 Oct

Nordlicht Logistics · €120k · Lena W.
Date missing
“Ask Anna Berg for the board date” is agreed but has no date.
Helios Foods · €240k · Marco B.
Conflict
Two statements disagree on whose budget it is — clarify which holds.
Kestrel Labs · €60k · Jana K.
Gone quiet
Nothing coached or recorded for 17 days (last 21 Sep).
Aurelia Insurance · €310k · Tom R.
Overdue
“Security review with IT” was due Fri 2 Oct.

What it does for sales leaders →

Trust that supports candour

Your thinking stays yours.

Managers see the deal, not your conversations.

Stays with you

The coaching conversation, word for word
What you asked and how you put it
Drafts the coach wrote for you

only the
summary

Reaches the manager

The deal's facts, each with its source and date
Agreed steps and customer dates
A short summary of each session — what was established and agreed
Which deals need attention, and why

Privacy & trust →

Why Ted coaches instead of doing it for you

Inspecting a deal changes nothing. Coaching the people who sell it does.

“With over 30 years in the trenches of networking and security sales, from first-line manager to leading teams of more than 1,000, I've learned that sales isn't just about numbers — it's about people. The best managers don't inspect deals, they coach their people until the next move is theirs. No manager has time to do that on every deal. Ted does — and leaves the thinking, and the win, with them. ”

Thorsten FreitagFounder, CoachMyDeal · Munich

Former President EMEA, Check Point Software · CEO, Claroty · CRO, Druva · EVP Worldwide Field Operations, Infoblox · Leadership coach to founders and executives

Why I built CoachMyDeal →

Bring us one deal you want to get right.

Free to start. · No deal details needed in your first message

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