About CoachMyDeal
Unleashing the potential in people — one deal at a time.
From the trenches to the top of the leaderboard, I've seen it all in sales: from first-line manager to leading teams of more than 1,000, from Korea to South Africa to California, most recently as President EMEA at Check Point Software.
Along the way I learned that leaders make the difference — and that knowledge without action is like a trophy in the attic: it gathers dust. The managers whose teams grew fastest didn't inspect their sellers' deals. They coached: one good question, and the seller found the answer and acted on it.
That is why Ted doesn't write your emails or your pitch. He asks the questions a great manager would ask, on every deal, whenever you need them — so the thinking, the move and the win stay yours. Only action creates results.
Thorsten FreitagFounder, CoachMyDeal · Munich
How that shapes Ted
- 01
The customer's view first
Ted asks what changes for the customer — their goals, their people, their reasons to act — before what the seller should do.
- 02
One question, the seller decides
Ted asks one question at a time. The seller does the thinking and owns every decision.
- 03
A forecast you can defend
What the customer confirmed and what is an estimate stay apart. No sandbagging, no overpromising.
Thorsten Freitag · career
- Check Point SoftwarePresident EMEA · $1.3B+ revenue, 1,000+ employees
- ClarotyCEO · doubled ARR, expanded the global footprint
- DruvaCRO · revenue from $65M to $100M ARR, prepared for IPO
- InfobloxEVP Worldwide Field Operations · 40% CAGR
- F5 NetworksSVP EMEA · tripled revenues
- Siemens Enterprise CommunicationsSVP · transformed the business model
- Cisco SystemsExecutive roles across Europe, Asia and Africa
- Valesco VenturesFounder (2016) · go-to-market advice, investors and boards; leadership coaching since 2023
Bring us one deal you want to get right.
By invitation · Free for one seller and three deals · No deal details needed in your first message